ISPO Munich 2016, which provides an ideal platform to the sports business elites, is all set to woo the audience with its avant-garde display of products pertaining to outdoor and health & fitness segments from 24 to 27 January, 2016 in Germany. The exhibition will see the participation of more than 2,500 exhibitors from diverse business domains. Several manufactures of sportswear & accessories, sports outfits, wearable technologies will also be seen making their presence felt.
ISPO Munich 2016 will once again bring to light the importance of ‘Health & Fitness’ through a special area dedicated to it. This year, nearly 140 exhibitors from the fitness and health sector will present their innovations.
Markus Hefter, Exhibition Group Director for ISPO Munich says, “These days when you play a sport, you are not only interested in your actual performance, but also in its overall impact on your health and personal fitness. In order to acknowledge this growing health and fitness awareness among the population the ‘Health & Fitness’ area at ISPO Munich was created in 2014.“
He adds, “A large part of today’s population has a lifespan twice that of what the expectancy was 100 years ago. This means we are old for a longer period of time than we are young. Therefore, we are more aware of the condition of our bodies and try to maintain our youth and fitness as long as possible.”
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Focussing on the fact that fitness is a lifestyle and people, who wear fitness apparel, embody youth and athleticism; ISPO Munich 2016 will have several brands displaying their products at ISPO Vision at the hall B1. The exhibited products will fall under the term Athleisure-combining fitness with leisure. Athleisure is a new trend being increasingly identified by the players in the vertical. It may be noted that in the United States only about half of the sportswear sold is actually used for exercising. Labels like Bogner, Kjus, Peak Performance, New Balance and Sportalm are increasingly acknowledging this trend. All these brands and other exhibitors are going to display their products at ISPO Munich 2016.
The exhibition will also showcase products from Wearables sector.