VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, has completed the sale of its Licensed Sports Group (LSG) business to Fanatics Inc. VF’s LSG business, which includes the Majestic brand, supplies apparel and fanwear through licensing agreements with US and international professional sports leagues and teams.
The announcement follows the April 4, 2017, news release in which VF announced that it had entered into a definitive agreement with Fanatics regarding the sale of this business.
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A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for professional sports leagues (MLB, MLS, NBA, NFL, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties across all leagues, which include top teams and several global soccer clubs (NY Giants, Seattle Seahawks, Chicago Bulls, Boston Celtics, Pittsburgh Pirates, San Jose Sharks, Notre Dame, Alabama, Manchester United, Real Madrid, Manchester City).