Splash, a fast-fashion retailer, has partnered with Dow Microbial Control to offer its customers a range of apparel products treated with Dow’s patented SILVADUR™ technology.
SILVADUR™ technology inhibits the growth and minimizes the presence of unwanted odour-causing bacteria that are prominent on consumer goods. The technology will release silver ions neutralize the bacteria landing on fabric surfaces, enabling the apparel to stay fresher longer.
“Over more than 20 years, Splash has earned a reputation as a trend-setter in the apparel industry in the Middle East. As an industry pacesetter, we recognize the growing trend toward more hygienic lifestyles among our consumers. It is our goal to meet their needs by offering products in our stores that feature freshness protection and control odours,” said Raza Beig, CEO, Splash and ICONIC; Director, Landmark Group.
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The growing desire of consumers to control odour in apparel has changed their priorities when they purchase products as they focus more on making savvy investments that feature intelligent freshness protection, which enables consumers to wear them more and wash them less. “Leading retailers like Splash understand that meeting the consumer need for odour control will both increase value and build customer loyalty,” said Karel Williams, Global Strategic Marketing and Brand Director, Dow Microbial Control.
Splash currently operates over 220 apparel stores and 55 brand stores across the Middle East.