A Los Angeles based fashion and celebrity photographer, Vijat Mohindra, has always believed in incorporating his love for wardrobe and fashion design with his passion for beautiful lighting to illuminate the images his imagination creates. Sharing his experiences with aspiring photographers, on his recent trip to India, Vijat visited the country’s top fashion colleges – NIFT, New Delhi and Pearl Academy of Fashion, under an initiative taken by FASHION FORWARD, a trend forecasting company, which aims to make fashion more global.
Talking about his past projects, the difficulties he faced in order to achieve the desired results, and the all-time highs of his career, Vijat excitedly expresses, “the huge footfall of the students who attended the lecture boosted my spirits, making me positive that fashion photography is a growing career choice considered by many talented youngsters in India. The attentiveness of the crowd and the cross questioning by many who craved to know more of my first-hand international experience was reflective of the enthusiasm with which the students listened and interacted on this subject.” Vijat tipped the students on how to create different props, lighting effects suiting different moods, create contacts and to be proactive on the field.
Working in the wardrobe industry since he graduated from Art Center College of Delhi with his Bachelor of Fine Art Degree in Photography and Imaging, Vijat’s ability to create harmony between the worlds of fashion, pop culture and photography is highly visible in his work, which includes portfolios of famous personalities like Miley Cyrus, Nicole Richie, Kim Kardashian and Lindsay Lohan, fashion shoots for stores like Walmart and Magazines like Factice, Kult, OhLaLa and Vogue. Vijat will be soon collaborating with FASHION FORWARD providing a visual reference of the zeitgeist, by spotting the ongoing trends on the streets of the four fashion capitals of the world – Milan, Paris, London and New York.