The number of exhibitors has increased by 17% and total declared area increased by 36% in comparison to last year’s statistics. 385 new exhibitors have joined CISMA 2013, and most of them are accessories and work-aid manufacturers…
The reasons for CISMA gaining popularity year after year is the fact that China itself produces 90% of the sewing machines sold in the world, which has now gone beyond manufacturing basic lockstitchers to highly automated sewing machines and workstations. It is just not only that, even the leading brands from around the world have technical, manufacturing or financial tie-ups with Chinese sewing machine manufacturers. One of the recent developments on the same lines is the acquisition of the German pioneers PFAFF and Duerkopp Adler by the Chinese giant Shanggong Group, whose booth at the fair would be a delight for visitors accommodating to showcase the technologies of Duerkopp Adler, PFAFF Industrial, Beisler and KSL. Typical, Jack, Zoje and Shanghai Yin Science & Technology, the highly visible Chinese brands, which have already acquired European companies will also put their products on display, giving very interesting international flavour to the show.
Carrying the tradition forward, new automatic sewing machines, embroidery equipment and related softwares and systems will be showcased at this year’s edition of CISMA, which conforms to this year’s theme: “Quality – Productivity – Intellectuality”. One would witness great improvement in lockstitch sewing machine with the latest use of auto-induction devices and reorganized structure. In addition, auto-sewing units developed with template sewing system and other attached equipments can save labour considerably. Another spotlight of the fair will be the integral control and manufacturing management system based on internet technology, displayed for the first time at CISMA.
Patterns can either be created by developing them in 2D on a computer and then draping it on a 3D model for checking proper fit and if required, making iterations on the computer itself; or the process can be expedited by draping the basic pattern on 3D model first, fine tuning it by nip and snip and then generating a 2D pattern for final cutting and then sampling it. The subsequent steps of grading and cutting are just pure science. Companies like Gerber, Lectra, Optitex and Human Solutions have gone further ahead to dress avatars or virtual models with free flowing dresses as an alternate to ramp shows. Consider a fashion week without live models… maybe not as exciting, but certainly keeping check on huge costs.
According to the analysis of exhibitors’ information, the number of exhibitors has increased by 17% and total declared area increased by 36%, in comparison to last year’s statistics. 385 new exhibitors have joined CISMA 2013, and most of them are accessories and work-aid manufacturers, for enhancing quality and productivity in variety of sewing operations. “The focus is on making it different from the last show by increasing quality of participation and giving it an international appeal. There will be greater emphasis on automation and smart technology as nowadays China is facing very serious problem of lack of labour resource affecting the productivity of the whole apparel factory,” said He Ye, Chairman, China Sewing Machinery Association.
Taking it forward into the future, this year’s edition of CISMA will highlight the thrust of sewing machine manufacturers like Duerkopp Adler, PFAFF, SunStar, Golden Wheel and Highlead on automation in the automotive upholstery industry also. PFAFF will display the 3590 Portal wide area pattern stitcher; whereas Duerkopp Adler would be showcasing its H-Type heavy duty sewing machines and CNC 911 pattern stitcher with M-Type sewing head.
For encouraging participation from sewing machine manufacturers and other technology providers, the CSMA (Chinese Sewing Machinery Association) for the first time would organize a host of competitions, seminars and conferences, adhering to the ‘Intellectual’ part of this year’s theme. A ‘New Product Contest’ would be organized at the CISMA show, for which the organizers have received 110 applications from 39 companies in a wide range of categories from lockstitchers to sewing workstations to cutting room equipment and embroidery machines. The awards for the best new product will be given at the CISMA show. “The changing economic order has made us rethink, and today the Chinese manufacturing is moving up the value chain as we are working on a new strategy whereby there is a transformation from ‘expansion without profit’ to ‘profit without expansion’ namely by moving from ‘making profit quickly’ to ‘making profits steadily’ and from ‘imitated development’ to ‘independent innovation’,” asserted He Ye, on the need of innovation.
The show will also witness the finale of the 3rd National Industry Professional Skill Contest, which grew out of “Typical” National Machinery Industry Professional Skill Contest and has now become the biggest and most professional stage for training and selecting qualified workers since 2009. On the same lines the CSMA, Shanghai Sewing Machinery Association and Shanggong & Butterfly Sewing Machinery Company will organize sewing skill competitions. CISMA will also be a place of knowledge sharing through various conferences and seminars conducted by Gerber, Dahao, Powermax and Lectra.