Yes you heard it right…, day is not far when you will be assisted by an app to choose for a dress apt for you for a specific occasion which actually reflects your daily habits. A partnership has been developed between Google and Sweden-based H&M’s digital fashion house Ivyrevel, to design a ‘data dress’. Both the companies are working on a project called “Coded Courter”.
They have announced to create an Android App which will keep a track on daily activity of the wearer. The information garnered through this app will be used to make a custom ‘data dress’ based on their lifestyle and history.
According to report, the material, fit of the dress and accessories will also be based on the data collected by the app. The actual cost of the dress is yet to be announced. If reports are to be believed, the data dress may cost US $ 99.
Also Read – Swedish fashion retailer H&M to open one more store in India
Google Group Creative Business Partner Jeremy Brook said the app specifically uses the Snapshot API within the platform to learn more about a user’s lifestyle. The app currently in a closed alpha stage, it will be launched in beta later this year.