PVH-owned fashion brand Calvin Klein has opened stores featuring its latest retail design concepts in Shanghai (China) and Düsseldorf (Germany).
The two-storey 6,000 square feet Shanghai store located at Raffles City has offerings for both men and women. CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Performance apparel and accessories are available for consumers at this latest store.
The new design concept for each of these retail locations communicates the brand’s minimal, modern aesthetic with a fresh addition of colour and sumptuous materials to enhance the consumers’ shopping experience.
According to Steve Shiffman, Chief Executive Officer, Calvin Klein, the company’s latest flagship openings in Shanghai and Dusseldorf show its commitment to technological innovation and unmatched brand equity for the global audience.
“The company aims to offer a best-in-class retail experience to important markets and shopping destinations globally,” added Steve Shiffman.