Prabhakar Overseas Group, Noida (India)-based garment manufacturer and exporter, has locked a deal with Al Yasra Fashion Group, one of the leading chains of stores with over 280 outlets in Kuwait, UAE and Saudi Arabia.
The business collaboration is a part of Prabhakar Overseas’ global expansion plans for the current year. “The Al Yasra is a big achievement for us after marking our presence in Dubai with Splash and Max Fashions,” Yogeeta Prabhakar, Managing Director, Prabhakar Overseas told Apparel Resources.
Under the agreement, the garment exporter will supply clothes to Al Yasra Group’s brand Basicsxx.
Basicsxx brand takes inspiration from international runways, celebrity style and street wear. The brand is into e-commerce segment as well. The extensive presence of Basicsxx will help Prabhakar Overseas to expand its portfolio in the Gulf countries.
Prabhakar Overseas also owns and operates a fashion brand in New York under the name Y&Y. The company is also in talks with Al Yasra Group to feature Y&Y at its stores in the UAE.
“It’s a great opportunity for us to partner with Al Yasra Group and consolidate our position in the UAE. Although we have previously worked with clothing brands in the UAE, this collaboration is huge and will support us for a better future,” said Yogeeta.