Transforming the capital city’s skyline with a newfound air, the inaugural Apex Bangladesh Fashion Legacy Summit and Show brought together global fashion with the rich legacy, innovation, and precise workmanship of Bangladeshi fashion. The goal of the event, which was organised by Bangladesh Fashion Legacy, was to bring together fashion enthusiasts, customers, and business owners from both domestic and foreign markets in one place to start a discourse about creativity, conservation, and dialogue.
On Monday from 5 PM onwards, the Apex Bangladesh Fashion Summit 2024 commenced. The summit covered a range of issues related to modern fashion, including the way social media is changing, how fashion marketing is changing, and how the thriving local beauty market is becoming more and more of a focus.
The first panel featured international model and influencer Sovia Amin, the Creative Head of local brand Zurhem, Mehruz Munir, the founder of Arka Fashion Studio, Asad Sattar, and Apex’s Head of Products, Salman A Khan. Columnist and fashion connoisseur Sheikh Saifur Rahman moderated the panel, discussing the recent “generational gap” in fashion alongside the evolution of retail and boutique brands in presenting traditional heritage to new generations.
The next panel included Apex’s Marketing In-charge, Md Raihan Kabir, the Head of Communications of Dekko Isho Venture Capital, Tarif Mohammed Khan and Go Deshi founder and fashion designer, Sabera Anwar. This panel delved into the challenges faced by retail and boutique brands in marketing due to social media and explored various successful marketing strategies for new fashion entrepreneurs. Co-founder of Bangladesh Fashion Legacy, Tawhidur Rashid, moderated the discussion.
In the third panel, Farhana Priti, Marketing and Business Development Head of Sajgoj, discussed recent trends in the beauty market, the rise of local products, and changing perceptions of beauty among women, all influenced by social media. The panel also discussed how beauty brands engage with consumers through innovative processes.
A fashion show including the Eid collections from several Apex sub-brands, such as Moochie, Venturini, Nino Rossi, and Maverick, took place after the summit. The Eid collection from Jatarea, their womenswear brand, was also on display. Models representing all the brands participated in a fashion presentation to showcase Apex’s shoes, which are appropriate for any season or event. Apex provided all of the show’s footwear exclusively.
In addition to Apex, brands that displayed their collections included Anzara, Chaman Chowdhury, Sanaya Couture, and Lusso Bella. Prominent Indian fashion designers Mukesh Kumar Dubey and Asif Tajuddin Merchant also showcased their collections. Actress Tasnia Farin stole the spotlight during the occasion.
