Union Minister for Commerce, Industry and Textiles Anand Sharma recently unveiled a new corporate logo reflecting the new face of the State-owned National Textile Corporation (NTC). NTC has made a turn-around within a short span to emerge as a debt-free company with a highly competitive revival strategy. Speaking on the occasion, the Textile Minister Anand Sharma stated, “Government is committed to make National Textile Corporation (NTC), a world-class eco-friendly integrated textile company and flag bearer of the sector. Ongoing revival-cum-modernization steps and new corporate and brand identity launch by the NTC aimed at this goal.”
The minister also launched two new look retail stores of NTC, one in New Delhi and another in Coimbatore in Tamil Nadu via satellite link up. This is part of revamping of NTC’s 93 stores to reflect new face of NTC across the country. The two newly revamped showrooms were showcased to the assembled guests and media members during the launch event.
K. Ramachandran Pillai, Chairman-cum-Managing Director, NTC while speaking on the occasion said, “The new corporate logo of NTC reflects the new face of NTC to the world. It has been designed as free flowing fabric and it reflects the changing aspirations of India. Apart from rebranding, NTC has also developed a new marketing and corporate strategy that includes revamping of all NTC stores across the country and setting up new stores.”
Incorporated in April 1968, NTC has modernized 22 mills and is in the process of setting up 3 Composite Textile Units. NTC has its own brands like Finlays, Entyce and RAASA. It retails these products through 86 company-owned retail showrooms. In the initial phase, it plans to renovate its present stores which are already operational. This figure is all set to go up to 300 showrooms in the next 5 years, with 24 mills powered by state-of-the-art equipment and over 9,000 dedicated employees.
