Victoria Beckham recently unveiled a three-floor flagship store on Dover Street, London. The designer is enthusiastic about the elaborate 6,040 sq. feet unit that is an extrapolation of her very contemporary yet tasteful aesthetic. Every element in the store, ranging from the displays of her ready-to-wear collections to the size of the dressing rooms, is branded with her influence. Beckham claims that the store is “conceptual – but also warm and welcoming. For the first time, it’s my designs, my vision. This is how I feel the clothes should be showcased, how I like them to be seen. We can play with how we merchandise things, and I think that’s a very modern way of shopping.”
