
Italian fashion retailer Benetton Group has come up with a new concept in pullovers, TV31100 developed in its laboratories in Treviso, Northern Italy. “Named after Treviso’s Italian post code, the company’s new essential will feature innovative knitwear stripped back to its yarns for a totally seamless model,” said Satish Tailor, Innovation Head, Benetton. An investment worth Euro 2 million on new collection includes acquiring 36 SHIMA SEIKI machines.
The new collection by the brand is manufactured with revolutionary WHOLEGARMENT technology, a knitting technique by SHIMA SEIKI that eliminates yarn wastage and reduced environmental impact. TV31100 is totally seamless for a perfect figure-hugging fit that allows the greatest freedom of movement. A concentrate of Italian manufacturing expertise and the brand’s roots with an eco-sustainable touch, the first designs of the pullover are lightweight knits in a merino and cashmere wool mix, of which the fit adapts to the body, due to the technical capabilities of the machines.
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The TV31100 collection will be available at European stores from November this year in six versatile colours, yellow, the shade of the first-ever sweater produced by Benetton; navy blue; green, symbolic of the brand and reproduced in its logo; purple; rusty red, and black.