Tesco, testing a virtual 3D fitting room for its F&F clothing brand is trialing its new service via its clothing Facebook page. The new technology involves picking perfectly proportioned garments from photographs of the body, which requires two pictures of the body and one of the face and the system generates 3D virtual images that looks like the user. F&F fitting will then suggest clothing sizes based on the details. Customers can try clothes on their personalized 3D digital bodies online and even dress up in a complete outfit and mix’n match skirts, jackets, tops and shoes, just as customers would in a real shop.
“We know the main reason people get nervous about buying clothes online is simply because they cannot try them on first. This technology could bring in real business benefits, not only with more people opting to shop online for clothing, but also helping to reduce returns, commonly caused by people ordering the wrong size,” said Emily Shamma, Director of Tesco Clothing Online.
