Emporio Armani is all set to showcase the Spring/Summer 2018 collection of his youthful diffusion collection in London this fall.
The move marks the latest location Giorgio Armani has chosen to present at outside of Milan in recent years. Last September, Armani surprisingly decided to “exceptionally” organize its Spring/Summer 2017 fashion show in Paris, aptly timed to coincide with the re-furbishing of the brand’s boutique and Café on Boulevard St. Germain.
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The Milan-based designer will stage the Emporio Armani womenswear show on Sunday, September 17 during the London season which runs from September 15 to 19, before the fashion brigade moves on to the runway shows at Italy and Milan.
‘London – dynamic, energetic and cosmopolitan – represents global culture, so it’s the perfect setting for my Emporio Armani collection. After my One Night Only event in 2006, I’m thrilled to be returning to London to unveil the new concept at the Bond Street store, bearing witness to the brand’s strong bond with the British people,’ Giorgio Armani said in a statement.
