For the first time ever, Los Angeles-based sustainable fashion brand Reformation, in honour of Earth Day on Saturday, offered regularly scheduled tours of its factory to the public. The brand is embracing transparency at all levels by opening its factory in downtown Los Angeles for all those who signed up for the first tour.
Founder of the company Yael Aflalo aims to show the inner workings of the factory, which employs 300 workers who specialize in sewing, cutting and patternmaking. Since its founding back in 2009, Reformation has prided itself on sustainable production methods, partnering with manufacturers in the US and overseas.
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“I feel like we have awesome people working in our factories,” Aflalo told WWD, adding, “We wanted to tell their stories. A lot of people don’t realize there’s people behind their clothes. I feel like also Reformation is a certain brand where it’s sexy, sustainable [and] very cool. It’s this whole other layer to what Reformation is that I think is really compelling and is really heart-warming.”
Workers at Reformation’s ethical, sustainable factory in Downtown Los Angeles are provided with health benefits, English classes twice a week and Citizenship services. They also get free legal support, Metro passes and even monthly massages. “We took crucial steps to redefine what a clothing factory should be: Bright. Clean. Sustainable. Fair. Safe. A place people can feel happy and proud to call work,” Aflalo mentioned.
This new initiative on the brand’s part emulates much of San Francisco-based brand Everlane, which also prides on striving to be 100 per cent transparent with its customers.
Tours will continue regularly on the first Friday of every month, led by Reformation staff members and friends.
