“Industry has a category of manufacturers who make ample number of products with changing style,” says Sanjay Sharma, Country Head – Sales (India & Nepal), Groz-Beckert. Such demand calls for high precision machine parts and fine tools with expert advice over new fabrics and styles. Groz-Beckert has been among the world’s leading providers of such systems and services that support the field of knitting, weaving, felting, tufting, carding and sewing. Since the year 1852, Groz-Beckert has represented diversity, precision and quality in over 150 countries and claims to provide its customers and partners with comprehensive support along with full length of the textile value chain.
Groz-Beckert provides recommendations to apparel manufacturers on the needle type/size and sewing parameters while establishing a needle exchange program. The number of manufacturers seeking such services has only gone up in the past 4 years.
In case of a new fabric or style, the manufacturers send samples and Groz-Beckert provides them with recommendation on needle type/size and sewing parameters. “The number of reports has gone up by 3 times in last 4 years, and being in Gurgaon (India) we’re geographically in the hub to provide such services,” informs Sanjay. He further avers that since the firm claims to be a solution provider, consultancy is a part of their customer service. “The processes customers adopt are optimized by us so that customer gets full value out of a product,” states Sanjay. For each process, Groz-Beckert experts help customers establish a needle exchange program, which comprises of a different timeline style-wise. Apart from consultancy, he also claims that Groz-Beckert provides products that perform to its value.
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Groz-Beckert was seen focusing on the sewing segment at the fair…, highlighting Sewing5 – the 5-Star Service Concept, assuring – consistent Supply, technical Solutions, Service, Superiority in products, and Sustainability. The response at Groz-Beckert booth was good, especially on the weekend. “If the market is growing at 5 per cent, then we aim to grow at 10 per cent,” Sanjay says. This is the growth strategy of the company, since growing at the rate of economy would nullify the growth.
