A premier manufacturer of automotive interior system, Toyota Boshoku has reached an agreement to establish a joint sales venture with Relan Group of Industries, an automotive components supplier that makes car seats and other components in India, with facilities in Noida, Gurgaon, Nashik, Chennai, Haridwar, Surajpur and Sanand. Engaged in manufacturing automotive components since 1983, Relan Group is capable of producing high quality, cost competitive products and has built up a substantial customer base in India over the years. Founded in 1930, it has approximately 2,500 employees (consolidated) and secured net sales of US $ 250 million.
With the aim to strengthen its sales structure and expand business in the decisive Indian market, the Toyota Boshoku group has established a joint sales venture, Toyota Boshoku Relan India Pvt. Ltd. In 2012, wherein both companies have agreed to combine their collective strengths to expand their seat and interior component business in India by tapping Toyota Boshoku’s global R&D power and high quality manufacturing with Relan Group’s sales and purchasing strengths. Toyota Boshoku’s technical operations will support sales activities to realize swift and accurate assessment of customers and their needs in the Indian market.
[bleft]Toyota Boshoku Relan India is slated to be established in Pune, Maharashtra by November 2013. The Chairman of the new company shall be N.D. Relan, representing Relan Group, and heading the company as the Managing Director will be Toshifumi Chujo, representing Toyota Boshoku Asia[/bleft]
Toyota Boshoku’s management hub for the Asia & Oceania region, Toyota Boshoku Asia Co. Ltd. and Relan Group’s automotive components company, Sharda Motor Industries Limited will invest equally in the joint venture. Toyota Boshoku Relan India is slated to be established in Pune, Maharashtra by November 2013. The Chairman of the new company shall be N. D. Relan, representing Relan Group, and heading the company as the Managing Director will be Toshifumi Chujo, representing Toyota Boshoku Asia. The company has been set up with a capital of Rs. 80 million (approx. US $ 1.4 million) and is equally held by Toyota Boshoku Asia and Sharda Motor Industries Ltd.
Toyota Boshoku Group with presence in 27 counties around the world has been doing business in India since it set up its subsidiary Toyota Boshoku Automotive India in 1998. The company’s 800 employees produce seats, door trim, air cleaners and other automotive components. Toyota Boshoku will continue to strengthen its business in each region and offer customers worldwide appealing, comfortable and safe automobile interior space. During the fiscal period ending March 2013, Toyota Boshoku had consolidated net sales of US $ 13 billion and operating income of US $ 30 million.
