Trend research and design development often don’t work together as closely as they should, nor are they fully integrated with the rest of the product development process. A process gap occurs and the teams can’t leverage coherent creative, technical, and production knowledge across the development cycle, leading to design delays and order fulfilments.
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials like textiles, leather, industrial fabrics and composite material and WGSN, the world’s leading trend forecaster, have announced a new global partnership to working together to provide a more cohesive workflow between trends, design, and development. Customers can look to an Autumn Winter 2013/2014 Womenswear Starter Pack to be released in May.
“This partnership isn’t just about shared values. Together it will enable WGSN and Lectra to deliver uniquely powerful and exclusive new content and technology tools that will add value for current and future customers of both businesses worldwide,” says Julie Harris, WGSN Global Managing Director. Adding further insight on the collaboration, Anastasia Charbin, Marketing Director, Fashion at Lectra, said, “Design and development have to be efficient from step one, A production-ready trend and design pack, complete with patterns and virtual 3D prototypes, gives designers and product developers an enormous advantage. The ability to visualize style, patterns, colour, and texture in 3D cuts their workload enormously. Having all the technical information behind the creative work means fewer errors when it comes to production.”
