According to the CMAI’s Apparel Index for the second quarter from July to September 2014-15, the Big Brands witnessed an impressive growth of 9.98 points, while the Small Brands touched a meagre 4.24 points which has affected the Overall Index Value that registered an average 7.96 points growth overall. CMAI’s Apparel Index aims to set a benchmark for the entire Domestic Apparel Industry and helps Brands in taking informed business decisions. The Index is analyzed on the basis of four parameters: sales turnover, sell through (percentage of fresh stocks sold), number of days of inventory holding and investments in brand development and brand building.
