COTTON USA and Supima®, in their first partnership with an Indian brand, have associated with FREECULTR to develop a premium range of T-shirts that will make people reconsider their interpretation of comfort and softness. The allied collection released for the current Spring/Summer 2014 and upcoming Fall/Winter 2014 season comprises of premium Henleys and V-neck T-shirts made with US grown Supima® cotton. Rajesh Narkar, Co-founder and Chief Product Officer of FREECULTR, discussing about the collaboration said, “FREECULTR has always believed in giving its customers the best of fabrics and fits and our partnership with Supima® and COTTON USA is yet another step towards fulfilling that promise. This unique collection has been designed to re-define softness and comfort.”
The COTTON USA’s brand is seen on quality products made from US cotton, depicting the paradigm for purity, quality and responsibility, whereas Supima® is the exclusive trademark used to identify premium products made with 100 per cent US grown American Pima cotton. The fineness and longer staple length makes Supima®, a premium cotton fibre with superior strength and durability.
