AAA Merchandising Exploring Technical Fabrics

Exploring new products and having a sharp eye on changing market needs is a route towards growth for many buying houses. No doubt, a focused approach towards service to the international buyers is another important element for growth. Mumbaibased AAA Merchandising is following a similar growth path and has recently started working to explore buyers for technical fabric. The company is in touch with some vendors in Ludhiana and Tirupur for the fabric, and is targeting US-based buyers. “We are looking at this segment as a long term growth area and not just a one-time product, as of now the project is at the initial sampling stage. Vendors are developing such fabrics with imported yarns and we are sure that the products will be as per the international standard and need of our buyers,” said Taposh Bhattacharyya, Director, who is working in the industry since 1985 and believes that in next two years technical fabrics will see a good growth.  Talking about the current market scenario and company’s approach to the same Taposh adds, “European buyers who had earlier moved to Bangladesh and Vietnam are now coming back to India as they are ready to pay a little extra for quality, timely deliveries and smaller runs. It’s a kind of revival which will help the Indian market. On the flip side, the US market which is comparatively good as of now, is showing signs indicating that consumers are again starting to focus on their saving and are reducing on spending; so it will be good to tap the European market too. If Indian manufacturers can reduce delivery time by 15 to 20 per cent, many orders can come to India which as of now is going to our competitor markets.”  The company, dealing in the entire range of apparels, mainly catering to good brands has offices in Tirupur, Delhi, Bangalore and Dhaka.