India-based retail chain Shoppers Stop is planning to introduce some measures in order to tap onto more and more millennial consumers. The retailer is mulling to make available brands such as Vero Moda, Jack-n-Jill, popular among young consumers, in the stores across the country.
The retailer is also planning to introduce fresh design at its stores for better experience, and a reinvigorating online presence to make it friendlier among youths.
“The younger customer between 18-25 years of age is currently shopping a lot online and our presence there isn’t very large. Certain brands are only available at our store. We do believe that the younger customer needs to be brought into the store again and again,” Govind Shrikhande, Managing Director, Shoppers Stop was quoted as saying by a leading business newspaper.
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The retailer has also made budget allocation of Rs. 60 crore to invest in infrastructure, technology and space to make itself omni-present by September 2017. It operates 80 stores in 38 cities and plans to open 5 new stores in the coming months.
