Fashion retailers and brands in Bangladesh, who witnessed dull business during last year’s Pohela Baisakhi and Eid consequent to the protracted lockdown imposed by the Government on account of COVID-19 and a lukewarm response this Pohela Baisakhi as well due to the coronavirus pandemic, are somewhat a relieved lot now as sales in the run up to the holy festival of Eid-ul-Fitr have been satisfactory.
Media reports have maintained this.
Meanwhile, speaking to the media, the Chief Operating Officer of the lifestyle brand Aarong, which has 21 outlets across Bangladesh, maintained had there been no second wave of coronavirus, business would have been even better while expressing his gratitude to the Government for acting for the betterment of the businesses by relaxing the restrictions even as reports underlined that Aarong’s sales reached around 70 per cent of its pre-pandemic levels in the run up to the Eid this year.
Sales of Anjans, another lifestyle brand, have, reportedly, also reached around half of its pre-pandemic levels even as its owner Shaheen Ahmed, said the traders had feared shoppers would not come to shopping malls and retail outlets amidst concerns of contracting coronavirus but luckily, that did not happen as customers came to the shops while the head of marketing at Yellow (the fashion brand operated by Beximco), Raihan Kabir, on his part, reportedly, maintained that the brand witnessed better business than expected within the short span of time even as their new outlet in Khulna, reportedly, registered sales equal to those in Dhaka.
