
International brands Marvel, Disney and Star Wars are now in Bangladesh – thanks to YELLOW, the leading fashion and lifestyle brand of the country, which has launched these three entities at its flagship store on Gulshan Avenue in capital Dhaka recently.
“We are honoured to be a part of these global businesses as an exclusive country franchise to Bangladesh,” reportedly, maintained Syed Naved Hussain, the CEO and Group Director of BEXIMCO Limited while underlining BEXIMCO was proud and honoured after Disney, the world’s most iconic and largest entertainment company, partnered with it.
To mark the launch of these brands, YELLOW organised a launch event titled ‘Assemble the Force of Happiness’ at the Gulshan-based store.