The nation’s e-commerce and F-commerce platforms are seeing a sharp rise in sales as Eid-ul-Fitr draws near. This increase, nevertheless, falls short of what many businesses had anticipated. Since the outbreak began, local internet retailers—from well-known e-commerce sites to countless Facebook-based companies—have found that Eid sales are essential.
A significant rise in orders is being observed as consumers rush to purchase clothing, footwear, cosmetics, and gifts for their loved ones. Despite this uptick, industry insiders report that the growth in sales this year has only been moderate, particularly following a slowdown experienced during the same period last year.
Many online retailers that flourished during the pandemic are now finding that their sales have not met anticipated levels. Challenges such as persistent inflation and political uncertainty are cited as contributing factors to the downturn in online shopping.
While some businesses are struggling, others are reporting strong sales this Eid season, particularly in the sari segment and traditional attire. However, even among those experiencing success, rising costs related to advertising and the increased value of the US dollar are presenting challenges to maintaining profitability.
E-commerce platforms indicate that demand is particularly high for women’s and children’s clothing, with luxury designer wear, family matching sets, and traditional outfits like kurtas and saris leading the sales charts. Alongside clothing, items such as footwear, bags, perfumes, and home decor are also performing well. Many online stores have launched special Eid collections, offering cashback deals and free delivery campaigns to entice customers.
Mobile financial services and cash-on-delivery options have further facilitated transactions for buyers, making it easier to shop online. Daraz, the largest e-commerce platform in the country, reported a nearly 50 per cent increase in sales compared to the previous month. However, year-on-year comparisons indicate a decrease of around 20 per cent from last year’s Eid-ul-Fitr sales.
Shifts in consumer purchasing behavior have been noted, with a move away from high-end items such as premium electronics towards more essential purchases. In response, e-commerce platforms are collaborating with sellers and manufacturers to provide attractive deals and significant discounts, including vouchers and promotional offers designed to make products more affordable.
With Eid just days away, many online retailers remain hopeful for a last-minute shopping rush that could boost sales further.
