Stockholm-based fashion house, Acne Studios has decided to refurbish their denim collection as a standalone line that is called Acne Studios Blå Konst. The name literally translates from Swedish to ‘Blue Art’ and the entire vertical will be committed to the study of denim.
“The name has a feeling of free expression, which is how I like to view denim. Jeans are garments that we all wear, and wear most often. In them we all live our lives, and I wanted Blå Konst to have all the specific detail, but also the anonymity, so that whoever wears them can make them their own,” described Jonny Johannson, Creative Director of Acne Studios.
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Available from 6 April, the latest collection will feature six style of clean denim jeans and minimal detailing designer by the founder of Acne Studios himself. An assortment of reimagined denim jackets, denim shorts and skirts will be a part of this line. The collection will serve as compliment to Acne’s current offering and will draw inspirations from Swedish outdoors and the functional aspects of uniforms.
“I love to bring a basic and universal staple wear from underdog position to an artistic level. I see the wearer as an artist, as she patiently crafts her own garments into something distinct. I also spend so much time in the Swedish countryside, and love the clarity of what you wear there”, explained Jonny Johannson, Creative Director of the brand.
