In an expansion of its retail presence, Aarong, Bangladesh’s leading fashion and lifestyle brand, has inaugurated its first outlet in Cox’s Bazar, the country’s top beach destination. The new outlet, which marks Aarong’s 31st location, was officially opened by Tanvir Hossain, the brand’s chief business officer.
The two-storey outlet spans 11,000 square feet and offers a unique shopping experience featuring Aarong’s popular sub-brands – Taaga, Taaga Man, and Aarong Earth. Customers can explore a wide range of products, including handmade apparel, jewellery, home décor, skincare, and accessories, catering to diverse tastes and preferences, especially with the upcoming Eid-ul-Fitr celebrations.
Tamara Hasan Abed, the managing director of BRAC Enterprises, shared her excitement about the opening of the new Aarong outlet, saying, “We are thrilled to introduce Aarong in Cox’s Bazar. Being Bangladesh’s top tourist destination, this lively city is an ideal setting for us to honor our heritage, craftsmanship, and dedication to supporting artisans.”
She also mentioned, “We eagerly anticipate welcoming both residents and travelers from across the globe to discover Aarong’s dedication to timeless artistry and community.”
Aarong, a social enterprise under BRAC, is renowned for promoting artisanal heritage and sustainable craftsmanship, making it a beloved brand in Bangladesh.
