Luxury fashion designers and high street retailers are both looking up to the growing demand and power of Muslim or just a generally conservative consumer, which lead to the dawn of new and extremely fashionable era in the ‘modestwear’ segment.
To tap onto this booming segment, Modest Fashion Week is now making its way to London. Earlier, it used to be held in destinations such as Middle East, Istanbul, and Turkey… Marking its presence in the heart of UK, with celebrations of different cultures and diversity, the event was initiated and sponsored by Modanisa – the world’s biggest online modest fashion retailer that saw presentations from around 30 designers. A slew of both upcoming and established designers, including British labels Pillar and Farrah Naaz, Fllumae (USA), Helena Latifi (Norway) among others, showcased their new collections at the iconic Olympia.
Franka Soeria, Co-Creator of Modest Fashion Week, said, “The shows illustrated how diverse modest fashion style is. Some were heavily defined by cultural influences, while others fused East-West elements, producing modern daywear and glamorous evening dresses that adhere to Islamic principles, yet appeal far beyond.”
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There were plenty of notable names in attendance who added to the success of this event like British Hijabi model Mariah Idrissi as well as world-famous modest fashion bloggers Leena Asad and Sena Sever, with very high influencer ratings on social media, and Nabiilabee, whose BBC documentary ‘New York Hijabis’ just came out, also graced the Week with their presence.
Celebrating the fawning response to the first LMFW, Modanisa CEO Kerim Türe said, “London is one of the key fashion capitals of the world, so it was important for us to bring our Modest Fashion Week concept here. The fact that the catwalk shows sold out weeks ago illustrates the demand for them.”