Clariant, a world leader in specialty chemicals, has introduced the automotive edition of ColorForward® 2017. This is the second year when Clariant has formatted its colour/trend analysis tool to meet the needs and interests of automotive designers and marketers.
As per the press release of the company, the automotive edition is the work of the Clariant Masterbatches European automotive team in association with the colour specialists at the Clariant ColorWorks® design and technology centres. It presents 20 colours, linked to the four trends, in several different forms: Large, textured plastic plaques; Fibre pompons and yarn wrap cards (to illustrate carpet and textile options); Small “concept” cars moulded in plastic; and Leather swatches (new in the 2017 edition).
Also Read – Clariant’s ColorForward Interiors 2017 collection out now
Explaining more about the edition launched, Laura Carrillo, Head of Market Segment Automotive, Clariant Masterbatches Europe said, “We are not trying to teach our automotive customers about colour. They are already experts. We want to start a dialogue with them about global societal trends and, at the same time show them these different materials so they become more aware of possible colour harmony issues. In any case it should be fun and inspirational.”
Founded in 1995 and headquartered in Muttenz, Switzerland, the company reported a net income of around CHF 217 million in the year 2014.