Green Initiatives, a non-profit organization that promotes awareness, facilitates actions, and implements projects towards environmentally sustainable models of growth and consumption, in partnership with Community Center Shanghai and Crown Relocations, has recently launched Re:Form, an initiative aimed to deal with China’s textile waste problem.
The programme will launch creative campaigns to promote individual action, and engage with corporations and schools to educate their staff and students on the environmental and social impact of clothing consumption. It will also offer a transparent, easy, and reliable way to reuse and recycle clothing purchases. Public events, community campaigns, customized awareness workshops and other activities will be conducted to grow the conversation on eco-responsible textiles and encourage behavioural change.
“Most people know that the use-and-throw culture is not sustainable but few people are taking the time to help solve it,” said Nitin Dani, Founder and Director, Green Initiatives, adding, “That’s the main mission for Re:Form – to change attitudes through information and inspiration, and to promote action by providing a quick convenient way for organisations and individuals to contribute to the solution.”
It may be mentioned here that China has noted a growth of 400 per cent in textile waste in the last 20 years. It produces 70,000 tonnes textile waste each day.