Not just another smart clothing equipped with any sensor or device, Canadian athletic apparel retailer Lululemon Athletica’s new ‘revolutionary’ sports bra – Enlite – leverages scientific thinking about bra design, including psychological research regarding how women want to feel in their sports bras.
The basic idea behind a sports bra is to minimize breast movement during exercise or any athletic activity. Keeping the same in mind, the sportswear retailer has launched the Enlite sports bra. Alexandra Plante, Innovation Product Manager, Lululemon Whitespace spearheaded the creation of the bra.
“The journey began more than two years ago when we started research and testing around how women want to feel in their sports bra. Breast movement during running is highly complex and can be characterized as three-dimensional, moving in multiple directions: up and down, side to side, and in and out. Our goal with the Enlite Bra was to create a product that could embrace movement by eliminating the elements of movement that cause discomfort, so the innovation here lies in the way we approached movement management,” said Plante.
The Enlite bra has encapsulated cups, no-budge straps and utilizes a new high performance fabric called Ultralu, which is touted for being lightweight and breathable. The company will continue to offer its current styles in the category, including the Fast & Free Bra, Free to Be Bra and the Energy Bra.
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The lightweight Spacer fabric used to create the Enlite Bra cups wraps around the natural curvature of the body, housing each breast separately as each breast is capable of moving in different ways and in different directions during physical activity. A unique combination of encapsulated cups, engineered to soften bounce is then applied to Enlite.
“When it came to Enlite, we threw out the rulebook on how bras are usually designed, and decided to start from the body by draping fabric onto a 3D form,” informed Plante.
