Kapphl, a leading fashion chain has launched a new range of sleepwear apparels for children for this year’s Christmas. “The different penguin designs symbolize that all children are different yet unique in their own way, and that it’s important that all children be allowed to be themselves,” said Fredrik Levy, Designer at KappAhl.
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Developed by KappAhl’s design team the collection vehemently supports the campaign ‘Fine as I am’. The collection is made of 100% organic cotton. It spans across nightdresses, pyjamas, baby pyjamas, socks and a pair of slippers. The amount earned out of selling the garments will be donated to the organisations working for the disadvantaged children.
Kapphl has been supporting organisations that work for children and young people in need. It also encourages customers to work for this noble cause. This year’s theme is ‘Fine as I am’ The campaign emphasises on the message that all children and young people are fine as they are.
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“Helping disadvantaged children is something that lies close to our hearts, and we are using this time of year – a time when we see the greatest customer flows to our stores – to highlight these organisations’ important work,” said Charlotte Högberg, KappAhl’s Head Corporate Communications.
