Known for its undying passion towards sustainability, Cheap Monday’s latest Spring/Summer 2017-2018 collection boasts of an even higher level of organic cotton use. The Stockholm, Sweden-based jeans brand announced that it is determined to make itself the most relevant and sustainable brand present in the market.
One of the first steps the company has undertaken to ensure the same, have been on improving their denim offering by introducing diversified styles, silhouettes and cuts.
The brand prides in flaunting its green credentials, which suggest that 72 per cent of its Spring/Summer collection was made using organic cotton materials.
Also Read – Demand for organic cotton & sustainable clothing will continue to soar: GOTS
In addition to this, Cheap Monday’s environmental policy about materials states that all the pieces made with sustainable denim will from now on be clearly identified, allowing consumers to actively participate in achieving a more sustainable future for all.
For the upcoming Autumn/Winter 2017 season, the brand will move forward with its promise of creating 100 percent of its denim pieces from organic cotton.
