Global sportswear retailer Adidas hosted its global supplier’s summit in Jakarta coinciding with the silver jubilee of the company’s sourcing of footwear, apparel, accessories and sportswear from Indonesia. On the occasion, the company pledged to increase its sourcing substantially from Indonesia. The event saw a panel discussion between Adidas executives and Indonesian officials, who looked at the evolution of Indonesia as a sourcing location for the sporting goods industry, examined which trends are impacting the industry and addressed Indonesia’s potential sales market.
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