American worldwide apparel and footwear company, VF Corporation, has announced that its Jeanswear division is partnering with the University of North Carolina at Greensboro (UNCG) in the USA to bring innovative 3D design technology to the school’s Department of Consumer, Apparel and Retail Studies to help prepare students for careers in the apparel and retail industries. VF’s Jeanswear business includes its Wrangler and Lee brands.
This technological collaboration aims to provide students a unique, hands-on opportunity to learn state-of-the-art techniques and processes used in the areas of apparel design, production and merchandising. This whole process will be performed on a 3D software which will enable pattern-makers and designers to mimic the real-life process of designing and developing products. Adapting this technology, garments can be made in a few hours, helping companies save time, money and resources.
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Phil McAdams, President of VF’s Jeanswear Division, said, “As an employer of UNCG graduates, we saw the opportunity to help students advance their career opportunities by equipping them with new apparel technology skills to be used from initial design through manufacturing, merchandising, marketing and consumers’ shopping experiences,” adding, “In turn, VF maintains a pipeline of work-ready, young professionals who are able to make an immediate contribution to our business when hired.”
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The 3D software at the centre of this partnership is provided by Browzwear, a specialist in 3D simulation for the apparel and fashion industries.
“Our partnership with VF gives our students tremendous opportunities to build on the many other technical competencies they learn in their coursework and gain a competitive advantage when they pursue their careers,” commented Dr. Nancy Nelson Hodges, Head of UNCG’s Department of Consumer, Apparel and Retail Studies.
