J.Lindeberg, the Swedish fashion and sportswear brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution to keep track of product information, control product margins, speed up time to market and focus on business intelligence and innovation. The company will have access to the full Centric PLM suite including their innovative mobile apps.
“The fashion industry is a fast-paced environment and in order to drive performance, we identified a need to minimize the non-value adding activities as well as improve information sharing throughout all divisions at J.Lindeberg. By using Centric we will be able to collect and structure large amounts of information which will enable us to make sound decisions based on actual data and facts,” says Amelie Sernung, Business Developer & Controller, J.Lindeberg.
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Founded in 1996, the brand offers menswear and womenswear golf, ski and active wear in addition to fashion and tailored clothing collections with distribution in 900 stores across 37 countries worldwide.
