Detego, a retail software specialist, has reached the milestone of digitally connecting over a billion items of clothing in a bid to help several European retailers gain actionable insights into product ranges and customer behaviour. Both UK and Germany are leading the field in adopting RFID technology, accounting for around 70 per cent of the European fashion business.
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Uwe Hennig, Chief Executive, Detego commented, “The cost of RFID tags has fallen so much over the last decade that most fashion retailers are now seeing the sense of item-level visibility and the more detailed analytics it supports. Connected technologies enable fashion retailers to automate processes and reduce administrative duties, freeing up staff to focus on customer service. Combined with near 100 per cent inventory accuracy, this leads to an enhanced shopping experience and higher sales conversion rates.”
Detego is currently rolling out its software across 900 stores for a global sports brand, at a rate of about twenty stores a week, to improve the in-store experience for consumers and to support the brand´s omni-channel strategies. Using Detego’s software, it will even be able to measure the time it takes to replenish shelves, keeping track of the shelf inventory.
It might be mentioned here that according to research by IDTechEx, RFID in retail is seeing rapid growth with estimates of the total value of its market to be worth over US $ 10 billion and its expected rise to US $ 18.6 billion over the next 10 years. This is largely caused due to the falling cost of tags and the advantages offered by automated tracking and real-time visibility of every article in stock.
