
Krishna Lamicoat has created a niche for itself by giving value to an apparel manufacturer through consumables such as an underlay paper. With its own manufacturing unit in Bangalore, Krishna Lamicoat has extended its reach to more than 20 countries worldwide with its set of value-added products for cutting room operations. The company built a new range of underlay and perforated paper, which not only increased the speed of cutting operations but also saves the cost on paper.
Its new range of low GSM underlay paper, which being stronger and more efficient, is 30% cheaper than other underlay papers. “Usually we use an underlay paper of 60 to 100 GSM, but this paper is of just 35 GSM and has even greater strength than a 100 GSM paper. Since all the underlay paper is thrown away after one time use, so we looked at reducing its cost,” explained Ashok Chhajer, Director, Krishna Lamicoat.
Another application of the paper is in plotters and the company claims this paper as a unique product which is available only with them. The second innovation from Krishna Lamicoat is the heat seal plotter paper, which is being produced by only four companies in three countries, claimed Ashok. A very niche product, it is used by manufacturers based in Europe, catering to high-end brands, who do not want to have pin or clamp marks on the fabrics. The plotter paper can be stuck over the fabric lay by using an ordinary iron and later peeled off with ease from the cut parts, without any sticky residue or marks on the fabric. “Such innovations are our effort to push the industry towards adopting cost-effective consumables, in times when the operating overheads are increasing rapidly. Such papers can save 25% to 30% of the costs for an apparel manufacturer,” asserted Ashok.
Growing at a constant rate of 15% YOY, Krishna Lamicoat credits 4% of its growth to the new customers added to its client base and another 5% from the replacement of its competitors’ products in various facilities, but the majority of the growth is still driven by the existing customer base of the company. “It has only been possible due to our constant focus on innovation and transparency in our operations with no compromise on quality. We have been able to capture 70% of the market, even while being 5% expensive than the average market price,” concluded Ashok. Observing at the growing demand, Krishna Lamicoat is looking at expanding its paper manufacturing facilities in Bangalore.






