Fashion giants like Burberry have already announced the merger of men’s and women’s expositions, and now Gucci is following suit as it is all set to make a major change in its fashion calendar by combining the two shows. The Italian luxury brand will showcase its women’s and men’s assortments together in a single show from next year onwards, with the first show taking place at its new headquarter in Via Mecenate, Milan.
The news has come in amid a mounting debate in the global fashion industry over the need to unify collections, shorten dates for shows and also putting pieces on sale soon after the presentations.
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However, unlike its competitors who are offering assortments to its customers straight after the show, Gucci will stick to ‘see now, buy later’ schedule, considering the requirements of the creative and production process in luxury fashion.
At the New York Times Luxury Conference, Marco Bizzarri, CEO of Gucci said, “Alessandro Michele (Creative Director of Gucci) has in fact always presented his men’s and women’s collections together, so this is a very natural progression. Moving to one show each season will significantly help to simplify many aspects of our business. Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality.”
