IMG Reliance is collaborating with the British Fashion Council (BFC) to enhance the presence of Indian talent in the international fashion fraternity.

The collaboration will promote three emerging Indian designers (Karishma Shahani Khan, Ragini Ahuja and Ujjawal Dubey) to be a part of the ‘Designers Showrooms’ initiative at the London Fashion Week Spring/Summer 2018 showcase.

The designers were selected from a pool of designers from 25 other countries at the International Fashion Showcase (IFS) 2017 in the UK. The team also bagged the ‘Best Country Award’ at this sustainable fashion event.

Jaspreet Chandok, Head of Fashion, IMG Reliance said, “IMG Reliance through its lead platform Lakmé Fashion Week has always focused on supporting young and emerging designers and this is an extension of the same. We were honoured to win at the International Fashion Showcase last season at London Fashion Week and we hope that this is the start of a long and fruitful relationship between the fashion industries of UK and India.”

The Designers Showrooms will further provide a platform to the designers to enhance their business globally.

Collections of the budding designers will be introduced to the international buyers and media at the main venue for the London Fashion Week, The Store Studios, from 15-19th September 2017.

“We are delighted to welcome to the London Fashion Week Designer Showrooms the Indian collective, winners of IFS 2017. This LFW is more international than ever before with designers from the US, Asia and Europe choosing London to present their collections and proving that our capital is an international cultural and creative hub. Having the Indian collective in the town further establishes that,” said Caroline Rush, Chief Executive, BFC.