Known for traditional hand work and value addition skills, Nazrana Chikan Industries has added new buyers to its list. These include chain stores as well as private labels. The company has enhanced its reach in London as well as Middle East with more than three new buyers. Dilip Kumar Khairajani, Director of the company informed that as they sell a niche product, it has an edge as well as uncertainty also and thus, new buyers are very helpful to survive and grow. Earlier, the company was mainly into European and the US markets.
The company, with its products of an average FOB of US $ 6, is also planning to enter the domestic market strongly with its high-end private label, which is expected to be launched within 4 months. It will offer bridal wear and highly value-added products in which handwork will be the prime attraction. The company currently has the capacity to manufacturer 34,000 pieces per month.
