Some product categories have performed greatly in August ’20 for Bangladesh, taking its overall apparel exports to USA on positive side on Y-o-Y basis. Brassieres is one of these growing categories!
As stated by OTEXA, brassieres import of USA has grown by 7.18 per cent in August ’20 over August ’19 to US $ 186.46 million. Bangladesh’s contribution to this value was US $ 12.82 million and this value is 146 per cent greater than what Bangladesh had exported in August ’19.
Even volumes-wise, Bangladesh recorded 145 per cent growth in August ’20 over August ’19 and shipped 490,505 dozen of brassieres to USA.
In YTD period, Bangladesh has shipped US $ 76.32 million worth of brassieres to USA, noting 7.92 per cent Y-o-Y growth from the same period of 2019. However, in volume terms, the growth was negative as the country tumbled by 5.12 per cent on yearly note.
These statistics clearly state that Bangladesh, despite shipping less volumes in 2020 than in 2019, has seen positivity in value-wise export all because of a sharp rise of 13.75 per cent in unit prices.
Unit prices of shipped brassieres from Bangladesh valued US $ 25.70 per dozen in January-August ’20 period, while the prices were just US $ 22.59 per dozen in the corresponding period of 2019.
The rise in unit prices even in COVID-19 hit year indicates that Bangladesh has been extensively focusing on high-fashion brassieres for the US market and buyers are ready to pay the prices! This is one product category in which Bangladesh has diversified strongly in last couple of years and added some new US-based buyers (importers and brands) in its portfolio, as shared by prominent lingerie manufacturers.