Wil Beedle reinventing the brand, AllSaints

As any fashion company knows, adaptation to change is crucial and the Creative Director of AllSaints is determined to do so on the brand’s 21st birthday. The label plans to do so by expanding in the Far East, launching a new handbag line and the opening of a flagship store in Dubai. “In our 21st year I wanted to take this slightly fragmented sense of nostalgia and weave it into something more modern, more contemporary and more forward-looking so that we embraced the codes of our past and our present and sculpted them into something considerably more confident and aspirational and elevated,” Beedle said.