In a bid to promote its online platform among its dealers and retailers, Mafatlal Industries Limited introduced a Holi special offer on School Uniform and Corporate Uniform fabrics on its mobile app on March 23.
The special Holi offer was available for 24 hrs, and the company generated a whopping Rs 32 crore by selling 41 lakh meters of School Uniform and Corporate Uniform fabrics.
Until Holi, MFL has 600 dealers using its android mobile app. However, after the Holi discount sale, the figure has increased to 1,570 dealers/retailers.
Also Read – Mafatlal forays in garment segment for school & corporate uniforms
Being a market leader in uniform fabrics, the company is expected to close the financial year with a sales turnover of around Rs 1,250 crores, of which the share of school uniform and corporate uniform division alone claims Rs 540 crore.
The company’s product portfolio comprises yarn-dyed shirting, suiting, voiles, prints, linens, bleached white fabrics, rubia, value-added and fashion denims, school uniform fabrics, corporate/ institutional uniforms, bed and bath linen and readymade garments. The sales volume of Mafatlal Industries Ltd is over 85 million meters per annum.






