Lacoste has collaborated with French label Yazbukey for a quirky and playful collection of polos, T-shirts and handbags. The duo has renewed their work relationship after 2015, having created a couture version of Lacoste’s iconic polo, previously.
For the collection, Yazbukey’s takes inspiration from the classic yellow tennis ball. By subtly adjusting the ball’s white grooves, three emoji-like characters: a cool one wearing sunglasses, a timid, spooked one gritting its teeth and a ball in love with a crocodile, sporting the pouting, juicy red lips of Yazbukey’s own logo, were created.
“I love to blend in with a brand’s heritage, so that I can then apply my own narrative to it,” said Yazbukey, to which Felipe Oliveira Baptista added, “This kind of creative exchange is very interesting for Lacoste, it’s like a breath of fresh air. Yazbukey’s design mood is pop, fun and quirky, making it an amusing Open Sesame into the brand”
The collection is exclusively available for purchase since Friday until 15th April at the Parisian concept store Colette, and will be available afterwards at Lacoste stores globally.
Future partnerships of the brand include one with a big-name tennis player scheduled to be unveiled at the next Roland-Garros Grand Slam tournament, from 22nd May to 11th June in Paris and a return to the Paris catwalks (after showing in New York since the last 13 years), marked with a collaboration with graphic design studio M/M Paris for its Spring/Summer 2018 collection.