Hudson Jeans by Nordstrom has recently collaborated with Fitcode, a fashion data company in order to create a more personalized and unique shopping experience for customers. Shoppers can now take a Fitcode fit quiz that will help them decipher the kind of fit and style best for them.
Commenting on the collaboration, Rian Buckley, Co-founder and CEO, Fitcode said “Partnering with Hudson Jeans just makes sense. Our users love Hudson’s free-spirited, iconic styles, and we’re excited to help enhance the buying experience.”
Fitcode quiz lets customers filter by brand, style, wash, fade, inseam and price in order to find the perfect fit and is also embedded in Hudson Jeans website to let the customer enjoy uninterrupted shopping experience. This will allow women to shop based on fit rather than focusing on their size. Without using measurements, the website allows shoppers to find their desired jeans.
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“Fitcode is providing denim brands and retailers with actionable data insights to help drive more sales and increase inventory efficiency,” said Loretta Soffe, Former EVP of Women’s Apparel at Nordstrom. Apart from providing perfect fit, Fitcode can also relay the data back to retailers in order to help the fashion business to help them increase customer loyalty and overall sales.
It may be noted that the data company has also partnered with JAG Jeans, known for high-quality contemporary denim and other brands like Paige, 7 For All Mankind, Levi’s, J Brand, Citizens of HUmanity, Frame Denim, NYDJ, and Kut from the Kloth.