H&M introduces ‘H&M Loves Coachella’ collection

H&M that hosts the Coachella Valley Music and Arts Festival has now developed a special collection called ‘H&M Loves Coachella’. This was inspired keeping in mind that every year attendees dress up and spend lots of money in getting their perfect festival costumes made. H&M cashed on this opportunity and made a ready-to-wear festival line where the festival-goers do not have to bother about creating a look, but can buy it readymade. The collection ‘H&M Loves Coachella’ will be available on hm.com and will be sold at 350 stores from this month only. The price point of men’s, women’s clothing and accessories range from US $ 4.95 to US $ 49.95, a typical H&M price point. This range has been developed in collaboration with brands like Lanvin and Alexander Wang.