Italian luxury fashion enterprise, Emilio Pucci, is going to introduce its first children’s wear line this season in a licensed agreement with kidswear specialty brand Simonetta. A Spring/Summer 2018 collection for girls below the age of fourteen, will be unveiled to the industry at Pitt Immagine Bimbo, an international children’s clothing fair in Florence, which will be held from June 22 to 24.
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As Emilio Pucci’s partner in this endeavour, Simonetta will be handling the design, manufacturing and circulation of the clothing line. The style and aesthetic of the collection will however be completely in tune with signature colours and eye-popping wavy stripe patterns.
Mauro Grimaldi, CEO, Emilio Pucci explained his excitement for this collaboration saying, “We are enthusiastic to announce this partnership with Simonetta, a company with which we share values, such as quality, passion for creativity and sophisticated elegance which represent the greatest expression of the Italian spirit. Pucci has always been synonymous with colour, ‘joie de vivre’, energy and refinement. This collection represents a natural extension of our universe.”
Post the presentation at Pitti Immagine Bimbo in Florence, the junior collection will be sold exclusively through select Emilio Pucci boutiques, and via the brand’s online store as well as through a selected few multi-brand department stores.
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