American Eagle Outfitters Inc., an American clothing and accessories retailer, is all set to make its debut in India.
The fashion retailer recently signed a license agreement with Aditya Birla Fashion and Retail Limited (ABFRL), a retail venture of Indian conglomerate Aditya Birla Group, to launch its standalone stores in India.
By virtue of the agreement, ABFRL now has the exclusive rights to retail the American Eagle Outfitters and Aerie brands in India through physical stores and online stores.
ABRFL was in talks with American Eagle Outfitters for the collaboration from past many months.
Andrew McLean, EVP – Global Commercial Operations averred, “Aditya Birla, with its vast market experience and broad retail capabilities, offers a great platform for both of our brands AE jeans collections and casual American style to create the niche in the Indian market.”
The company sees India as a country with a vibrant economy which is growing rapidly. The Indian market offers great business opportunities for international brands, thanks to its largest youth population in the world.
The first two American Eagle Outfitters stores will be opened in the two Tier I cities, Mumbai and Delhi, in September 2018.
Currently, the company operates more than 1,000 American Eagle Outfitters and Aerie stores in the US, Canada, Mexico, China and Hong Kong. The brands are also available in over 190 international locations operated by licensees in 24 countries.