SoftWear Automation Inc., a US-based machine-vision robotics firm, has brought on board Dr. Mike Fralix’s industry experience which clearly demonstrates SoftWear Automation’s continuing focus on creating and expanding autonomous Sewbot™ worklines for the sewn products industry. Fralix will be working with the SoftWear as a Technology Evangelist.
With decades of experience in apparel manufacturing, Fralix will establish SoftWear’s Sewbots™ onto the factory floor while helping to identify key partners that will support and enable more local manufacturing.
“Mike brings a remarkable amount of industry knowledge and expertise. We’re thrilled to have him evangelize our technology to help redesign the textile and apparel industry supply chain,” said Raj Rajan, Chairman and CEO, SoftWear Automation.
Holding Doctorate in Textile Technology Management, Fralix is the current President and CEO of Textile Clothing Technology Corporation and will continue in that position while working with the company. He also serves on the Board of Directors of AAFA (American Apparel and Footwear Association).
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“The sewn products industry is ripe for innovation, and SoftWear Automation is perfectly positioned as a leader in this space. I’m excited to join the team at this rapid stage of its growth. This is a fantastic opportunity to help lead the adoption of SoftWear’s unique robots in a market I know so well,” said Fralix.
Bharat Tex Special Report 2026 
